US-Market Entry Consulting

Your Gateway to Success in the USA: Zimmer America!

As a strategic operations, advisory and management consulting firm, Zimmer America will help you:

• Fine tune your product for the US market
• Improve your competitive advantage
• Plan your market entry, product launch, sales and customer support strategies
• Establish and manage sales channels
• Generate sales, manage relationships, and support marketing

Above all, we open the gateway to high sales — and mutually profitable partnerships.

For companies headquartered outside of the United States, wanting to enter the U.S. market is an important part of any business strategy. The U.S. market is large, but not homogeneous. The rewards of a successful U.S. presence can be extremely gratifying. In addition to the U.S. market opportunity, establishing and maintaining market share in the U.S. can play an important role in maintaining technical advantage and market share in your home market. Commercial success in the U.S. relies on three factors: a strong product, a comprehensive market entry strategy and a strong distribution and sales network. Unfortunately, many companies have failed in their attempt to enter the U.S. market because one orseveral factors were overlooked or underestimated. However, in most cases, these companies fail because of their lack of a clear market entry plan and the lack of experience in the U.S. market.

FOUR STEPS TO PROFITS

Perform Strategic Business Assessment

Assess company's readiness to enter the US.

Develop and Implement a Customized US Market Entry Plan

Develop product strategy for localization, pricing, discount levels, marketing programs that maximize customer exposure, and sales channel business models that maximize revenue.
Implement the plan.

Build Channel Relationships

Leverage longstanding relationships to introduce products into the market.
Create and foster new channel and key customer relationships.

Drive Revenue

Secure key reference accounts.
Establish a "pipeline" and tracking system for new sales opportunities.
Track effectiveness of existing channels.
Provide tools to assist reseller or distributor organization to close large accounts.
Establish strategic partnerships with other manufacturers.